JSM 2005 - Toronto

JSM Activity #368

This is the preliminary program for the 2005 Joint Statistical Meetings in Minneapolis, Minnesota. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2005); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

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The Program has labeled the meeting rooms with "letters" preceding the name of the room, designating in which facility the room is located:

Minneapolis Convention Center = “MCC” Hilton Minneapolis Hotel = “H” Hyatt Regency Minneapolis = “HY”

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368 Applied Session Wed, 8/10/05, 8:30 AM - 10:20 AM MCC-213 AB
Assessing the Performance of Marketing Models and Measures - Contributed - Papers
Section on Statistics and Marketing, Section on Bayesian Statistical Science
Chair(s): Lynd Bacon, Sighthound Solutions, Inc.
     8:35 AM   A Bayesian Approach to Linkage Research — Shon Magnan, GfK Custom Research, Inc.; Michael Conklin, GfK Custom Research, Inc.
     8:50 AM   Evaluating Data Collection Method Effects via Demographic Matching — Robert Mezera, GfK Custom Research, Inc.; Shon Magnan, GfK Custom Research, Inc.
     9:20 AM   Performance Comparison of State Space and RBF-based Models for Daily Sales of Small Restaurants — Rui Yamaguchi, Kyushu University; Tomoyuki Higuchi, Institute of Statistical Mathematics
     9:35 AM   Increased Model Acceptance Through Improved Reporting — Audrey Lyke, Advance Magazine Group
     9:50 AM   Alternative Assessment Criteria for Gauging Performance of Database Response Models — Sam Koslowsky, Harte-Hanks, Inc.
     10:05 AM   Floor Discussion
 

JSM 2005 For information, contact jsm@amstat.org or phone (888) 231-3473. If you have questions about the Continuing Education program, please contact the Education Department.
Revised March 2005