JSM 2005 - Toronto

JSM Activity #22

This is the preliminary program for the 2005 Joint Statistical Meetings in Minneapolis, Minnesota. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2005); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

To View the Program:
You may choose to view all activities of the program or just parts of it at any one time. All activities are arranged by date and time.



The views expressed here are those of the individual authors
and not necessarily those of the ASA or its board, officers, or staff.

The Program has labeled the meeting rooms with "letters" preceding the name of the room, designating in which facility the room is located:

Minneapolis Convention Center = “MCC” Hilton Minneapolis Hotel = “H” Hyatt Regency Minneapolis = “HY”

Back to main JSM 2005 Program page
Legend: = Applied Session, = Theme Session, = Presenter
Add To My Program
22 Applied Session Sun, 8/7/05, 2:00 PM - 3:50 PM MCC-103 A
Models of Customer Response and Value - Topic Contributed - Papers
Section on Statistics and Marketing
Organizer(s): Wendy Moe, University of Maryland
Chair(s): Wendy Moe, University of Maryland
     2:05 PM   Self-modeling Functional Data Analysis in Consumer Research — Terry Elrod, University of Alberta; Xin Ge, University of Alberta
     2:25 PM   Experimental Design on the Front Lines of Marketing: Testing New Ideas To Increase Direct Mail Sales — Johannes Ledolter, The University of Iowa
     2:45 PM   SURF: Structural Unduplicated Reach and Frequency — Kristen O'Donnell, GfK Custom Research, Inc.; Stan Lipovetsky, GfK Custom Research, Inc.
     3:05 PM   A Model of the Purchase Quantity and Timing — Enping (Shirley) Mai, Syracuse University; Raja Velu, Syracuse University
     3:25 PM   Issues in Modeling Retention within and across Cohorts — Eric Bradlow, The Wharton School; Peter Fader, University of Pennsylvania; David Schweidel, The Wharton School
     3:45 PM   Floor Discussion
 

JSM 2005 For information, contact jsm@amstat.org or phone (888) 231-3473. If you have questions about the Continuing Education program, please contact the Education Department.
Revised March 2005