JSM 2005 Online Program

Abstract #303502

This is the preliminary program for the 2005 Joint Statistical Meetings in Minneapolis, Minnesota. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2005); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

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The Program has labeled the meeting rooms with "letters" preceding the name of the room, designating in which facility the room is located:

Minneapolis Convention Center = “MCC” Hilton Minneapolis Hotel = “H” Hyatt Regency Minneapolis = “HY”

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= Applied Session,

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Activity Number:	416
Type:	Luncheons
Date/Time:	Wednesday, August 10, 2005 : 12:30 PM to 1:50 PM
Sponsor:	Section on Survey Research Methods
Abstract - #303502
Title:	Web-based Surveys: What Do We Know about Data Quality?
Author(s):	Vicki Pineau*+
Companies:	Knowledge Networks, Inc.
Address:	501 Breakwater Drive, Redwood City, CA, 94065, United States
Keywords:	Web Surveys ; Data Quality
Abstract:	The use of internet samples has grown rapidly and is now widely accepted for a variety of applications. Government agencies, academic institutions, advertising agencies, consumer goods manufacturers, and media companies all embrace web research because of its speed, flexibility, video capability, and, frequently, its economical pricing. According to the January 2003 issue of Inside Research, overall spending for online research increased by 53% between 2000 and 2001 and by another 61% in 2002, a level of growth that is expected to continue for several more years. But what about the quality of the data? As use of the internet for public and commercial research grows, so too does the need for a deeper understanding of the medium's unique methodological challenges. Discussion will focus on research conducted and documented to date about data quality in web-based surveys and what future research is needed to help fill in the gaps.

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