JSM 2005 - Toronto

Abstract #302334

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Legend: = Applied Session, = Theme Session, = Presenter
Activity Number: 44
Type: Invited
Date/Time: Sunday, August 7, 2005 : 4:00 PM to 5:50 PM
Sponsor: Section on Physical and Engineering Sciences
Abstract - #302334
Title: Statistics for New Products: Concept to Market in 10 Minutes
Author(s): Fred Hulting and Jon Coltz*+
Companies: General Mills, Inc. and General Mills, Inc.
Address: 9000 Plymouth Avenue North, Minneapolis, MN, 55427,
Keywords: Food Science ; Market Research ; Segmentaion ; Designed Experiments
Abstract:

Taking a new product from idea to reality requires many difficult steps. Among them are the identification and optimization of the concept and product; the startup and refinement of the associated manufacturing process; and the development of distribution, sales, and marketing strategies. Each step in this new product development process requires the integration of multiple sources of information in order to make sound, data-based business decisions. Thus, statistics plays a vital role throughout this process. This case study will highlight the role of statistics in developing and delivering a new food product to the marketplace.

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Revised March 2005