JSM 2005 - Toronto

Abstract #303374

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Legend: = Applied Session, = Theme Session, = Presenter
Activity Number: 493
Type: Contributed
Date/Time: Thursday, August 11, 2005 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #303374
Title: Defining the Sampling Frame for the Convenience Store Industry in a Business Setting
Author(s): Eric Falk*+ and Glenn D. White, Jr.
Companies: Ernst & Young LLP and Ernst & Young LLP
Address: 1225 Connecticut Ave NW, Washington, DC, 20036, United States
Keywords: Sampling Frame ; Business Survey
Abstract:

Defining the sampling frame and producing estimates for the "Convenience Store News Industry Report" is a complex problem. With convenience stores opening, closing, merging, and expanding, the universe is always changing. Convenience stores are continuously looking for ways to increase revenue, and the industry report provides competitive intelligence, sales, and marketing trends. This paper discusses the challenges related to defining the sampling population and for making convenience store industry estimates. In addition to the complicated sample, the survey and publication of the results are done within tight budget and publication deadlines.

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Revised March 2005