JSM 2004 - Toronto

Abstract #301739

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Activity Number: 13
Type: Topic Contributed
Date/Time: Sunday, August 8, 2004 : 2:00 PM to 3:50 PM
Sponsor: Section on Quality and Productivity
Abstract - #301739
Title: Delivering Statistical Reports to Executives via Web-based Dashboards
Author(s): Samaradasa Weerahandi*+ and Martin Koschat
Companies: Time Warner and Time Warner
Address: 751B, West 50th St., New York, NY, NY 10020,
Keywords: marketing dashbords ; SPlus analytics ; StatServer ; Java
Abstract:

This presentation addresses some issues in developing and delivering statistical reports meant for executive dashboards. Reports may range from simple reports on company revenue and sales performance to charts that provide insight into company performance in a competitive environment. We will discuss how readily available analytics developed with statistical packages such as SAS and SPlus can be leveraged to such reports and how they can be integrated in Web based dashboards for real-time delivery. The presentation will also include a demo of a Marketing Dashboard. This dashboard is Java applet placed on a Web page for easy access. Its reports and charts are developed using SPlus functions.

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Revised March 2004