JSM 2004 - Toronto

Abstract #301457

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Activity Number: 350
Type: Luncheons
Date/Time: Wednesday, August 11, 2004 : 12:30 PM to 1:50 PM
Sponsor: Section on Physical and Engineering Sciences
Abstract - #301457
Title: Issues in Design and Analysis of Discrete Choice Experiments
Author(s): Stephen P. Jones*+
Companies: Boeing Company
Address: 6709 Elderberry Ave. SE, Snoqualmie, WA, 98065,
Keywords: discrete choice experiments ; design of experiments
Abstract:

This roundtable will give an overview of the popular market research tool of discrete choice experiments, illustrating the methods with some examples from product development at the Boeing Company. We will discuss some of the statistical issues that distinguish discrete choice experiments from the typical application of design of experiments methodology. This roundtable is intended both for practitioners and researchers. The objective is to encourage new people to enter this area of research as well as to allow practitioners and researchers to share some insights about issues that they believe are of current interest from both a practical and a research perspective.

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Revised March 2004