JSM 2004 - Toronto

Abstract #300064

This is the preliminary program for the 2004 Joint Statistical Meetings in Toronto, Canada. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 7-10, 2004); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

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Activity Number: 7
Type: Invited
Date/Time: Sunday, August 8, 2004 : 2:00 PM to 3:50 PM
Sponsor: ASA, Southern Ontario Chapter (Toronto)
Abstract - #300064
Title: Integrating Structural Modeling, Financial Linkages, and Initiative Development: Techniques To Bring Research Back To Earth
Author(s): Patrick J. Barton*+ and Bruce A. Corner
Companies: Synovate Symmetrics and Synovate Symmetrics
Address: Information Technology Research & Development, Scottsdale, AZ, 85258,
Keywords: customer relationships ; customer loyalty ; Structural equation modelling ; causal modelling ; Marketing analytics
Abstract:

Many of Synovate Symmetrics' clients struggle with the perennial challenge of integrating "pure" research results with more tactical initiative development, particularly when initiative selection is driven by financial considerations that lie outside the scope of the research. Some of Synovate Symmetrics' current research involves analytical integration of structural equation modeling with financial linkage analysis coupled within a highly accessible dynamic simulation environment. This presentation describes our general integration methodology and provides examples of its application to specific clients.

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JSM 2004 For information, contact jsm@amstat.org or phone (888) 231-3473. If you have questions about the Continuing Education program, please contact the Education Department.
Revised March 2004