JSM 2004 - Toronto

Abstract #300037

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Activity Number: 252
Type: Invited
Date/Time: Tuesday, August 10, 2004 : 2:00 PM to 3:50 PM
Sponsor: International Association of Survey Statisticians
Abstract - #300037
Title: Techniques for Calibrating Response Scales Across Countries and Languages
Author(s): Tom W. Smith*+ and Kirk M. Wolter
Companies: NORC, University of Chicago and NORC, University of Chicago
Address: 1155 East 60th St., Chicago, IL, 60637,
Keywords: cross-national ; translation ; surveys ; responses
Abstract:

Differences in languages are a major impediment in achieving functional equivalency in cross-national survey research. The difficult issue of translation has been made harder by the relative lack of attention to the testing and standardization of the response scales used in surveys. This paper examines a pilot study in the U.S. and Germany that carries out experiments on how words and phrases used in various response scales are evaluated and used in those countries. Particular attention is given to whether specific response terms (e.g. Somewhat Agree, Strongly Agree) cut an agree-disagree continuum at equivalent points.

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Revised March 2004