JSM Activity #CE2003_09C

This is the preliminary program for the 2003 Joint Statistical Meetings in San Francisco, California. Currently included in this program is the "technical" program, schedule of invited, topic contributed, regular contributed and poster sessions; Continuing Education courses (August 2-5, 2003); and Committee and Business Meetings. This on-line program will be updated frequently to reflect the most current revisions.

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CE2003_09C Sun, 8/3/03, 8:00 AM - 12:00 PM N-Monterey Room II
Designing Effective Web Surveys - Continuing Ed
ASA, Section on Survey Research Methods
Instructor(s): Mick P. Couper, University of Michigan
The course focuses on the design of Web survey instruments and procedures, based on theories of human-computer interaction, interface design, and research on self-administered questionnaires and computer assisted interviewing. The course reviews different approaches to Web survey design (e.g., static versus interactive) and various design alternatives for a variety of question types. The course discusses appropriate use of various HTML tools (e.g., radio buttons, check boxes, drop boxes) for Web survey design. It also addresses issues such as (1) use of color, (2) types of layout, (3) use of tables/grids, (4) movement through the instrument, (5) design of error messages, and so on. The course draws on empirical results from experiments on alternative design approaches as well as practical experience in the design of Web surveys. The course is richly illustrated with examples of both good and bad design. The course does not focus on the technical aspects of Web survey implementation (Web servers, programming, etc.). Fees: M-$200 ($270 after July 18), NM-$260 ($330 after July 18), SM- $125 ($200 after July 18)
 

JSM 2003 For information, contact meetings@amstat.org or phone (703) 684-1221. If you have questions about the Continuing Education program, please contact the Education Department.
Revised March 2003