Abstract #302059

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JSM 2003 Abstract #302059
Activity Number: 114
Type: Topic Contributed
Date/Time: Monday, August 4, 2003 : 10:30 AM to 12:20 PM
Sponsor: Section on Survey Research Methods
Abstract - #302059
Title: Web Survey Usability: Considerations for Private Sector Research
Author(s): Carrie Christianson DeMay*+ and Kyle Lundby and Kristofer Fenlason
Companies: Data Recognition Corporation
Address: 13490 Bass Lake Rd., Maple Grove, MN, 55311-3634,
Keywords: web ; surveys ; usability ; private sector ; survey research ; self-administered
Abstract:

Although incorporating usability engineering into every web survey research project may be seen as inherently beneficial, usability evaluation methods in private sector web survey research is not always readily understood. Organizations must consider several factors inherent to the private sector. For example, often these web surveys are self-administered. The invitation to participate in the web survey is emailed or posted to the sample member and then he or she accesses the web either at home or at work. The instructions must be comprehensive and the survey flow intuitive. Resources (e.g., FAQ lists, online help support, call center support) must be accessible. Additionally, confidentiality and respondent trust issues must be considered and addressed in employee and customer settings. The focus of this paper is to provide insight into various private sector web survey issues and considerations. In usability testing the private sector web survey instrument, the researcher may find that the same methods that work effectively in the laboratories of the public sector may not always be as favorable, or even possible, for private industry. Alternative methods will be discussed.

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