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Activity Number:
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79
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Type:
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Topic Contributed
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Date/Time:
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Monday, August 4, 2003 : 8:30 AM to 10:20 AM
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Sponsor:
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Section on Government Statistics
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| Abstract - #301347 |
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Title:
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A Comparison of Appraisal and Cognitive Interview Methods for Pretesting Organizational Survey Questionnaires
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Author(s):
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Barbara Forsyth*+ and Elisa Weiss and Rebecca Miller Anderson
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Companies:
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Westat and New York Academy of Medicine and Mount Sinai School of Medicine
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Address:
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1650 Research Blvd., Rockville, MD, 20850-3129,
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Keywords:
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establishment surveys ; questionnaire pretesting ; cognitive interviews ; questionnaire appraisal
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Abstract:
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This paper compares cognitive interview and questionnaire appraisal methods for pretesting organizational survey questionnaires. Our research supported questionnaire development for the National Study of Partnership Functioning (NSPF) conducted by the Center for the Advancement of Collaborative Strategies in Health. The NSPF questionnaires measure collaborative functioning in partnerships that promote health and well-being in their communities. Cognitive and organizational factors affecting questionnaire responses are particularly rich in this study where respondents report information about interorganizational partnerships. We conducted cognitive interviews with organizational representatives to partnerships and with partnership coordinators. We used qualitative analyses to identify cognitive interview findings and select questionnaire revisions. We applied a questionnaire appraisal tool to the same questionnaires and used a combination of qualitative and quantitative methods to develop a second set of findings. This paper presents the two sets of findings, explores similarities and differences, and concludes that the methods are most effective when used in combination.
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