Abstract #301282

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JSM 2003 Abstract #301282
Activity Number: 38
Type: Invited
Date/Time: Sunday, August 3, 2003 : 4:00 PM to 5:50 PM
Sponsor: Section on Statistical Consulting
Abstract - #301282
Title: Data Mining in the MBA Curriculum
Author(s): Norean Radke Sharpe*+
Companies: Babson College
Address: Forest St., Babson Park, MA, 02457,
Keywords: data mining ; teaching ; statistics education ; business education ; curriculum
Abstract:

Data mining has emerged as an essential tool for practitioners, researchers, and consultants, due primarily to technological advances in data collection, tranmission, and storage. As statistics curricula are being revised at both the undergraduate and MBA level, data mining is being considered as a potential additional topic. An overview of one approach to including data mining tools in the core curriculum of an MBA program is presented. The advantages and disadvantages of covering the fundamentals of data mining in such a program are noted, along with the technological implications, potential applications; and the need for development of datasets, case studies, and other teaching materials to enhance the accessibility of the tools.

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Revised March 2003