Abstract #301174

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JSM 2003 Abstract #301174
Activity Number: 356
Type: Topic Contributed
Date/Time: Wednesday, August 6, 2003 : 10:30 AM to 12:20 PM
Sponsor: Section on Survey Research Methods
Abstract - #301174
Title: Analysis of Respondent's Behavior When Offered Alternative Modes of Response: Census 2000 Compared to the 2003 National Census Test
Author(s): Tracy L. Mattingly*+
Companies: U.S. Census Bureau
Address: DSMD Rm #3721 Bldg. 3, Washington, DC, 20233-0001,
Keywords: internet ; interactive voice response
Abstract:

In addition to the traditional mail response option, the 2003 National Census Test (NCT) offered two alternative response modes: Internet and Interactive Voice Response (IVR). For self-responding households in the 2003 NCT, we will compare their mode/method of enumeration with Census 2000. Of particular interest are those returning a form in the 2003 NCT, but were not self-respondents in Census 2000. We will see how often respondents use the alternative modes to return their form, when they did not return a form in the last census. We will also take a look at the characteristics of the respondents using the alternative modes. Further, this analysis will attempt to gauge whether respondents are confused when offered multiple modes by checking to see how often respondents send in multiple returns or none at all. In summary, this analysis will provide insight into the benefits of offering alternative modes and give an indication whether respondents need more clarification on returning forms, when multiple modes are offered.

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