Abstract #301107

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JSM 2003 Abstract #301107
Activity Number: 278
Type: Topic Contributed
Date/Time: Tuesday, August 5, 2003 : 2:00 PM to 3:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #301107
Title: The Reach 2010 Community-based Surveys and Their Cost Issues
Author(s): Rachel M. Harter*+ and Carol Emmons
Companies: NORC at the University of Chicago and NORC at the University of Chicago
Address: Suite 4800, Chicago, IL, 60603-5713,
Keywords: community survey ; screening ; random digit dial ; coverage
Abstract:

Community-based surveys pose special challenges not faced by national or statewide surveys. The community itself may not be defined in a way that lends itself to statistical sampling methods. Traditional RDD sampling methods can be less efficient on a smaller geographical scale. Idiosyncracies in the target population make it risky to build the sample design on assumptions from experiences elsewhere. All of these issues and more were faced by NORC in designing and collecting the first round of data for REACH 2010, CDC's flagship program to eliminate racial and ethnic disparities in health in selected communities around the country. This paper gives an overview of the study and its issues and describes some of the steps taken to improve the cost efficiency of the REACH 2010 designs.

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