JSM Activity #280

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Activity ID:  280
Title
* Using Statistics to Solve Marketing Problems
Date / Time / Room Sponsor Type
08/14/2002
8:30 AM - 10:20 AM
Room: H-Concourse E 		Business & Economics Statistics Section*, Section on Quality & Productivity*, Section on Statistics and Marketing Contributed
Organizer: n/a
Chair: Wendy W. Moe, University of Texas, Austin
Discussant:  
Description

The papers in this session focus on the development of market research methods and/or the development of statistical models to address specific marketing problems.
  300550  By:  Michel   Wedel 8:35 AM 08/14/2002
A Bayesian Statistical Model for Retail Category Management

  300467  By:  Susan J. Devlin 8:50 AM 08/14/2002
Identifying Opportunities for Expanding Digital Cable TV

  300565  By:  John   Rotondo 9:05 AM 08/14/2002
A Theory of New Product Demand Measurement

  300786  By:  Steven M. LaLonde 9:20 AM 08/14/2002
Using Basic Experimental Design Principles to Design Better Conjoint Studies

  301814  By:  James F. Lymp 9:35 AM 08/14/2002
A Random Coefficients Multinomial Logit Model for Choice-Based Conjoint Studies

  301240  By:  James  Wendelberger 9:50 AM 08/14/2002
Automotive Retail Registration Data Aberration Detection

  301673  By:  Alan L. Montgomery 10:05 AM 08/14/2002
Modeling Category Viewership of Web Users with Multivariate Count Models

JSM 2002

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Revised March 2002