Abstract #301965

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JSM 2002 Abstract #301965
Activity Number: 39
Type: Contributed
Date/Time: Sunday, August 11, 2002 : 4:00 PM to 5:50 PM
Sponsor: Section on Statistics in Epidemiology*
Abstract - #301965
Title: Synthesis of Alternate Evaluation Measures of Public Education Campaigns
Author(s): David Judkins*+ and Paul Zador
Affiliation(s): Westat, Inc. and Westat, Inc.
Address: 1650 Research Blvd, Rockville, MD, 20850, USA
Keywords: trend test ; Propensity scoring ; causal infernece ; dose-response
Abstract:

Public education campaigns are difficult to evaluate because of the difficulty of inducing planned variation in exposure either across time or across space. Nonetheless, two techniques that have been used are to study the dose-response relationship between campaign exposure and attitudes targeted by the campaign and to study changes in those same attitudes over time. Issues surrounding synthesis of these two types of findings--contemporaneous dose-response relationships and temporal trends--are the subject of this paper.

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Revised March 2002