Abstract #301659


The views expressed here are those of the individual authors
and not necessarily those of the ASA or its board, officers, or staff.


Back to main JSM 2002 Program page



JSM 2002 Abstract #301659
Activity Number: 181
Type: Contributed
Date/Time: Tuesday, August 13, 2002 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods*
Abstract - #301659
Title: An Evaluation of Nonresponse Bias in Internet Surveys Conducted Using the Knowledge Networks Panel
Author(s): Katya Seryakova*+ and Michael Dennis and Vicki Huggins
Affiliation(s): Knoweldge Networks and Knowledge Networks and Knowledge Networks
Address: 1360 Willow Road, Menlo Park, California, 94065, U.S.
Keywords: Internet Surveys ; Nonresponse Bias
Abstract:

Bias due to nonresponse in survey estimates is a function of the level of nonresponse and the magnitude of differences between nonrespondents and respondents to key questions of interest. In construction of the Knowledge Networks Panel, a great deal of data is collected to profile the demographic, economic, and behaviorial characteristics of panel members. Some elements of profile data are available for up to 94% of panel members. Samples for Internet surveys are selected from the panel and suffer from differing levels of nonresponse--20% up to 65%, depending on the survey topic, length of time in the field, and other factors. The richness of the profile data on Knowledge Networks panel members allows us to evaluate extensively whether nonrespondents and respondents are different and whether survey outcomes are seriously affected by nonresponse bias.


  • The address information is for the authors that have a + after their name.
  • Authors who are presenting talks have a * after their name.

Back to the full JSM 2002 program

JSM 2002

For information, contact meetings@amstat.org or phone (703) 684-1221.

If you have questions about the Continuing Education program, please contact the Education Department.

Revised March 2002