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Activity Number:
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42
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Type:
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Contributed
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Date/Time:
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Sunday, August 11, 2002 : 4:00 PM to 5:50 PM
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Sponsor:
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Section on Survey Research Methods*
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| Abstract - #301620 |
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Title:
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Incentives in a Business Survey: A Study in Improving Response Rates
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Author(s):
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Glenn White Jr.*+ and Aljoscha Kaplan
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Affiliation(s):
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Ernst & Young, LLP and Ernst & Young, LLP
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Address:
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1225 Connecticut Ave, NW, Washington, District of Columbia, 20036, USA
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Keywords:
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Survey ; Methodology ; Cost ; Response ; Incentive
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Abstract:
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Business surveys are designed and fielded under more restrictive circumstances than government or academic surveys. Among the key restrictions for business surveys are the need to keep the survey short, easy to respond to, and a quick turnaround with analysis and results available in a few weeks or even days. While the use of financial incentives has been shown to improve response rates, the mode of incentive delivery greatly influences the percentage of responses obtained. Ernst & Young conducted an experiment using a $5 cash incentive included with a mail-out survey versus a $10 gift certificate mailed back to participants upon receipt of their completed surveys. The methodology, results, cost implications, and survey results are discussed in the paper.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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