|
Title
|
Room
|
|
Partnerships and Marketing in Census 2000
|
H-Jackson
|
|
Date / Time
|
Sponsor
|
Type
|
|
08/07/2001
8:30 AM
-
10:20 AM
|
Section on Survey Research Methods*, Section on Government Statistics*
|
Topic Contributed
|
|
Organizer:
|
James Poyer, U.S. Census Bureau
|
|
Chair:
|
Jennifer Guarino, U.S. Census Bureau
|
|
Discussant:
|
|
|
Floor Discussion
|
10:15 AM
|
Description
The success of U.S. Census 2000 was largely dependent upon the cooperation of U.S. residents who were asked to complete a questionnaire that was delivered to each household. The final mail response rate for Census 2000 was 67 percent, reversing a downward trend in the mail response rate over the past three censuses. The U.S. Census Partnership and Marketing Program used an integrated strategy to persuade everyone living in the United States to answer the Census. The U.S. Census Bureau used many methods to reach Americans, such as a first time paid advertising campaign, partnerships with organizations, businesses, and governments, and distributing educational materials to school teachers. In this session, presenters will provide an overview of the U.S. Census 2000 Partnership and Marketing Program and its integrated strategy, and detail the methodologies and preliminary findings from four evaluations. Preliminary results from four surveys conducted by the National Opinion Research Center, Westat, Inc., Macro International and the U.S. Census Bureau will be reported. These evaluations surveyed the general public, organizations that agreed to partner with the U.S. Census Bureau, school teachers, and municipal governments to evaluate different components of the program.
|
|
