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Title
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Room
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Partnerships and Marketing in Census 2000
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H-Jackson
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Date / Time
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Sponsor
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Type
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08/07/2001
8:30 AM
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10:20 AM
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ASA, IMS, JQT Review Board, Health Informatics, ASA, ENAR, WNAR, IMS, SSC, Section on Bayesian Stat. Sciences*, Biometrics Section*, Biopharmaceutical Section*, Business & Economics Statistics Section*, Section on Statistical Computing*, Section on Statistical Consulting*, Section on Statistical Education*, Section on Statistics & the Environment*, Section on Statistics in Epidemiology*, Section on Government Statistics*, Section on Statistical Graphics*, Section on Health Policy Statistics*, Section on Statistics and Marketing, Section on Physical & Engineering Sciences*, Section on Quality & Productivity*, Section on Risk Analysis, Social Statistics Section*, Section on Statistics in Sports*, Section on Survey Research Methods*, Section on Teaching of Statistics in the Health Sciences*, General Methodology, Classification Society of North America, Intl Chinese Statistical Association, Intl Indian Statistical Association, Natl Inst of Statistical Sciences, Natl Science Foundation, Cmte on Gay and Lesbian Concerns in Statistics, Cmte on Minorities in Statistics, Cmte on Privacy and Confidentiality, JBES, Technometrics, Chance, The American Statistician, Council of Chapters, ASA Atlanta Chapter, Caucus for Women in Statistics, Cmte on Professional Ethics, Mu Sigma Rho, Korean Statisticians in America, Merck & Co, Indian Statistical Institute, Gay & Lesbian Statisticians' Caucus, University of North Carolina Alumni, Texas A&M University Alumni, SMU Alumni & Friends, Interface Foundation of North American Stat Assn, Communications in Statistics, Census Research Meeting, Isolated Biostatisticians, Association of GCRC Statisticians, John Wiley & Sons, Isolated Statisticians, Cmte on Women in Statistics, Council of Sections, Cmte on Meetings, Cmte on Committees, Individual Membership Subcmte, JASA Book Review, ASA/SIAM Book Series, Carnegie Mellon Alumni & Faculty, Advisory Cmte on Continuing Education, Cmte on Statistics & Disabilities, JABES, JCGS, CIS, Cmte of Representatives to AAAS, Cmte on Career Development, Council of Presidents of Stat Societies, ASA Finance Committee, ASA/MAA Joint Cmte on Undergrad Stats, Academic Program Representatives, Cmte on ASA Archives & Historical Materials, Cmte on Membership, National Institute of Statistical Societies (NISS), Section on Nonparametric Statistics, Natl Research Ctr for Stats in the Environment, JSE, Cmte on Scientific Freedom and Human Rights, Intl Society for Bayesian Analysis (ISBA), Cmte on Statisticians in Defense and National Security, American Educational Research Association (AERA), Memorial Sessions, Amstat Online, Capital One, Household Credit Services, RAND Statistics Group, Cancer Center Biostatistics Directors, Forest Service Statisticians, Addison Wesley, Christian Statisticians, Hispanic Statisticians, Insightful Corporation, University of Pittsburgh, University of Connecticut, Eli Lilly and Company, Advisory Cmte on Teacher Enhancement, Committee on Publications, Science & Public Affairs Advisory Committee, Deming Lectureship Committee, STATS Magazine, Committee on Outreach, SPAIG, Development Committee, Iowa State University Alumni, Noether Award Committee, W J Youden Award in Interlaboratory Testing Cmte, JSM 2002 Program Committee, JSM Advisory Committee, Organizational Membership Committee, Special Subcommittee on Meetings, Key College Publishing, North Carolina State University, Duxbury/Thomson Learning, International Chinese Statistical Association, Statistics in Medicine, Cmte on Applied and Theoretical Statistics, ENAR, IMS, Section on Bayesian Stat. Sciences*, Biometrics Section*, Business & Economics Statistics Section*, Section on Statistical Computing*, Section on Statistical Consulting*, Section on Statistical Education*, Section on Statistics & the Environment*, Section on Statistics in Epidemiology*, Section on Government Statistics*, Section on Statistical Graphics*, Section on Health Policy Statistics*, Section on Physical & Engineering Sciences*, Section on Quality & Productivity*, Social Statistics Section*, Section on Statistics in Sports*, Section on Survey Research Methods*, Section on Teaching of Statistics in the Health Sciences*, General Methodology, Intl Indian Statistical Association, Cmte on Minorities in Statistics, Cmte on Privacy and Confidentiality, JASA, Theory and Methods, JASA, Applications, Caucus for Women in Statistics, Cmte on Women in Statistics, Council of Sections, Section on Nonparametric Statistics, ASA Alaska Chapter, ENAR, WNAR, IMS, Section on Bayesian Stat. Sciences*, Biometrics Section*, Business & Economics Statistics Section*, Section on Statistical Consulting*, Section on Statistical Education*, Section on Government Statistics*, Section on Statistical Graphics*, Section on Health Policy Statistics*, Section on Quality & Productivity*, Social Statistics Section*, Section on Survey Research Methods*, Section on Teaching of Statistics in the Health Sciences*, JASA, Theory and Methods, Caucus for Women in Statistics, Association of GCRC Statisticians, Cmte on Meetings, Washington Statisticial Society, Noether Award Committee, ENAR, IMS, SSC, Section on Statistical Consulting*, Section on Government Statistics*, Section on Health Policy Statistics*, Social Statistics Section*, WNAR, SSC, Cmte on Minorities in Statistics, Section on Statistical Graphics*, Section on Physical & Engineering Sciences*, Section on Quality & Productivity*
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Topic Contributed
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Organizer:
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James Poyer, U.S. Census Bureau
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Chair:
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Jennifer Guarino, U.S. Census Bureau
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Discussant:
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Floor Discussion
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10:15 AM
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Description
The success of U.S. Census 2000 was largely dependent upon the cooperation of U.S. residents who were asked to complete a questionnaire that was delivered to each household. The final mail response rate for Census 2000 was 67 percent, reversing a downward trend in the mail response rate over the past three censuses. The U.S. Census Partnership and Marketing Program used an integrated strategy to persuade everyone living in the United States to answer the Census. The U.S. Census Bureau used many methods to reach Americans, such as a first time paid advertising campaign, partnerships with organizations, businesses, and governments, and distributing educational materials to school teachers. In this session, presenters will provide an overview of the U.S. Census 2000 Partnership and Marketing Program and its integrated strategy, and detail the methodologies and preliminary findings from four evaluations. Preliminary results from four surveys conducted by the National Opinion Research Center, Westat, Inc., Macro International and the U.S. Census Bureau will be reported. These evaluations surveyed the general public, organizations that agreed to partner with the U.S. Census Bureau, school teachers, and municipal governments to evaluate different components of the program.
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