|Saturday, February 25|
|CS21 Communicating to Motivate and Influence||
Sat, Feb 25, 11:00 AM - 12:30 PM
River Terrace 2
Strategic Marketing and Communication for Statistical Consultants and Collaborators (303368)*Renita Canady, Association of American Medical Colleges
Asha Hendrieth, Starbucks Coffee Company
Keywords: Business Strategy, Marketing, Consulting, Communication, Client Management
Statisticians are critical service providers in helping clients to gain understanding and solve problems. Whether you're an employee or a consultant, whether the client is internal or external, and despite your industry, most statisticians can benefit from learning to market, communicate and lead.
This session explores the use of marketing and communications in managing your client relationships. We'll specifically focus on strategies and tactics that help you foster trust and manage client expectations.