Pitching Analytics: Recommendations on How to Sell Your Story (303229)

Keywords: soft skills

In my role at SAS I routinely speak with executives who tell me that the ability to explain analytical results is just as important as producing them. In this poster I will share the top tips and tricks I have learned in my several years of presenting complicated analytical results to audiences, both technical and lay. At the root of successful “selling” of an idea is an understanding of the objective functions of the audience. That is, why do they care about what you have to say? What is the opportunity cost of inaction? This poster highlights tricks and tips for understanding the audience’s professional and educational background. Other tips we will discuss are more technical in nature, involving the way to couch various alternatives and how to present these solutions so as to increase the likelihood of adoption.