Effective Data Visualization: Understanding What the Mind Sees (303058)

Keywords: Visualization, JMP, Graph Builder, Graphics

The power of data visualization depends on our unconscious visual perception, whether it’s seeing patterns or interpreting graph attributes. This presentation will explore how the mind interprets and misinterprets attributes such as color and length and how to use this knowledge to make more effective data visualizations. We'll use the Graph Builder in JMP for live demonstrations and explore how different visual elements are more effective than others, depending on the circumstances. Pros and cons of different color gradients also will be explored.