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CC = Walter E. Washington Convention Center M = Marriott Marquis Washington, DC
* = applied session ! = JSM meeting theme
Activity Details
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477 * !
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Wed, 8/10/2022,
2:00 PM -
3:50 PM
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CC-158AB
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Statistical Methods for New Age Marketing Problems — Topic Contributed Papers
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Section on Statistics in Marketing, Business and Economic Statistics Section, International Indian Statistical Association
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Organizer(s): Gourab Mukherjee, University of Southern California
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Chair(s): Sharmistha Guha, Texas A&M University
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2:05 PM
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Joint Modeling of Playing Time and Purchase Propensity in Massively Multiplayer Online Role-Playing Games
Trambak Banerjee, University of Kansas; Peng Liu, Santa Clara University; Gourab Mukherjee, University of Southern California; Shantanu Dutta, University of Southern California; Hai Che, University of California, Riverside
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2:25 PM
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Estimating Promotion Effects in Email Marketing Using a Large-Scale Cross-Classified Bayesian Joint Model
Gourab Mukherjee, University of Southern California; Sabyasachi Mukhopadhyay, Indian Institute of Management; Wreetabrata Kar, Purdue University
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2:45 PM
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Understanding Early Adoption of Hybrid Cars via a New Multinomial Probit Model with Multiple Network Weights
Bikram Karmakar, University of Florida; Ohjin Kwon, Central Connecticut State University; Gourab Mukherjee, University of Southern California; S Siddarth, University of Southern California
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3:05 PM
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Personalized Treatment Selection Using Causal Heterogeneity
Kinjal Basu, LinkedIn Corporation
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3:25 PM
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Replication and Generalization in Consumer Psychology
Blakeley B. McShane, Northwestern University
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3:45 PM
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Floor Discussion
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Video Available to all JSM Registered Attendees. Please login to view.
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