The Power of Narrative as a Tool for Change

• Activity Number: 122 - Using Story to Lead Change
• Type: Topic-Contributed
• Date/Time: Monday, August 9, 2021 : 1:30 PM to 3:20 PM
• Sponsor: International Indian Statistical Association
• Author(s): Brian A Millen*
• Companies: Eli Lilly and Company
• Keywords: story; narrative; leadership

Abstract

In this talk, I present the basic transformation process and the case for narrative as a tool for change. While doing so, I emphasize that "data or narrative" is a false choice. The two can and should be employed together when leading others through change.