Online Program Home
  My Program

All Times EDT

Abstract Details

Activity Number: 439 - Topics in Marketing
Type: Contributed
Date/Time: Thursday, August 12, 2021 : 4:00 PM to 5:50 PM
Sponsor: Section on Statistical Consulting
Abstract #318689
Title: Modeling Corporate Culture
Author(s): Willi Cipolli*
Companies: Colgate University
Keywords: Bayesian; Culture; Business; NLP
Abstract:

We explore the association between demographics and the culture value ratings (1 to 5) of a companies based on over 1 million anonymous reviews of employers by employees. Further, we explore how the presence of 128 identified text indicators associate with culture value ratings for insight into how employees define corporate culture. Specifically, we model culture value rating with the presence of identified text indicators, and demographics including with gender, age, and job category (front line versus managerial), including interactions. The results of a Bayesian ordinal regression with random intercepts for companies tell an interesting story about how employee demographics associate with culture value ratings, and paint a picture about the myriad of ways individuals define corporate culture. The results provide a blueprint for business leaders looking to evaluate and or change their corporate culture.


Authors who are presenting talks have a * after their name.

Back to the full JSM 2021 program