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Activity Number: 439 - Topics in Marketing
Type: Contributed
Date/Time: Thursday, August 12, 2021 : 4:00 PM to 5:50 PM
Sponsor: Section on Statistical Consulting
Abstract #317903
Title: The Stories They Tell: My Interactions with the Business and How Storytelling Creates Leaders
Author(s): Ben Barnard*
Companies: Wells Fargo
Keywords: Normality; Story; leadership; p-value; visualization; change
Abstract:

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way—in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only." We describe some stories of our interactions and how we told stories to create leaders in the business. We also play with the following famous first lines to describe three short interactions that lead to meaningful change most of us experience. 1. It was a pleasure to p-value. 2. All good predictive models are alike; each bad predictive model is bad in its own way. 3. It is a truth universally acknowledged, that a business in possession of data, must be in want of a data scientist.


Authors who are presenting talks have a * after their name.

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