Legend:
CC = Vancouver Convention Centre F = Fairmont Waterfront Vancouver
* = applied session ! = JSM meeting theme
Activity Details
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73
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Sun, 7/29/2018,
4:00 PM -
5:50 PM
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CC-West 208
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Data Driven Digital and Social Media Marketing — Contributed Papers
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Section on Statistics in Marketing, Business Analytics/Statistics Education Interest Group
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Chair(s): Yichen Qin, University of Cincinnati
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4:05 PM
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Understand the Impact of Video Game Marketing Spend: a Data Science Approach of Multi-Touch Attribution
Yushu Chai, Electronic Arts, Inc.; Chen Teel, Electronic Arts
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4:20 PM
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The Strategy and Tactics of Search Advertising Business: Evidence from the Chinese E-Commerce Market
Min Li, California State University, Sacramento; Joseph Richards, California State University, Sacramento
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4:35 PM
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Build-Your-Own Dashboards for Metric Choice
Peter Lenk, University of Michigan; Ofer Mintz, University of Sydney; Yakov Bart, Northeastern University; David Reibstein, University of Pennsylvania
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4:50 PM
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Forecasting Accuracy of Topic Modeling Techniques for Online Reviews: a Benchmark Study
Yuan Cheng, Cornell University; Shawn Mankad, Cornell University
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5:05 PM
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Practical Approaches to Performance Rankings
Alan Roshwalb, Ipsos; John Paul Vidmar, Ipsos Public Affairs; Robert Petrin, Ipsos Public Affairs
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5:20 PM
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Paying for Privacy While Selling Your Data: a Discrete Choice Experiment
Zhouyu Wu, Cornell University
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5:35 PM
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Floor Discussion
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