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Activity Number: 114 - Survey Design and Data Adjustment Decisions in Mixed-Mode Surveys
Type: Topic Contributed
Date/Time: Monday, July 30, 2018 : 8:30 AM to 10:20 AM
Sponsor: Survey Research Methods Section
Abstract #329536
Title: The Challenge of Creating Web-Push Surveys of the General Public;
Author(s): Don Dillman*
Companies: Washington State University
Keywords: web-push surveys; response rates; non-response error; mixed-mode data collection
Abstract:

Much has been learned in the last decade on how to effectively encourage address-based samples of the general public contacted by postal mail to complete questionnaires over the Internet. Alternative follow-up response modes of mail, telephone or in some cases in-person contacts are used to achieve higher response rates and reduce non-response error. The web-push approach to surveying is now being used worldwide for censuses and as a replacement for random digit telephone surveys. This presentation summarizes these advances in data collection and discusses additional challenges now being faced in making effective use of web-push survey designs. Among these challenges are achieving response over smartphones, creating new question designs that achieve common measurement across all surveys modes, and improving the communications used to encourage survey response.


Authors who are presenting talks have a * after their name.

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