|
Abstract:
|
The 2016 presidential elections raised profound questions about pre-election polling and media coverage in general. What did the punsters and pollsters miss? What did Clinton overlook in her campaign strategy and messaging? How did Trump's victory reshape the electoral map? What role did the media and pollsters play in creating a misguided sense of inevitability of a Clinton victory? What was responsible for the sizable miss by many pollsters and how will this impact the future of polling? Mark Schulman, former president of the American Association of Public Opinion Research, co-founder and chairman emeritus of Abt SRBI, will use his experience as a long-time public opinion pollster to delve into these vexing issues.
|
