Sessions Were Renumbered as of May 19.
Legend:
CC-W = McCormick Place Convention Center, West Building,
CC-N = McCormick Place Convention Center, North Building
H = Hilton Chicago,
UC = Conference Chicago at University Center
* = applied session ! = JSM meeting theme
132
Mon, 8/1/2016,
8:30 AM -
10:20 AM
CC-W192a
Using Social Media, Text Mining, and Behavioral Data to Improve Marketing — Contributed Papers
Section on Statistics in Marketing
Chair(s): Qian Chen
8:35 AM
Social Signal Processing: Building Computational Models of Human Behavior in Digital Environments
—
William Rand, University of Maryland ; David Darmon, Uniformed Services University of the Health Sciences ; Michelle Girvan, University of Maryland
8:50 AM
An Online Prediction Framework of Influential Users During Urgent Events on Twitter
—
Hechao Sun
9:05 AM
Room for Improvement: Aspect-Specific Statistical Opinion-Mining of Online Hotel Reviews
—
Lynd Bacon, LBA/Northwestern University
9:35 AM
Competitive Intelligence: Text Mining Unstructured Data from the Internet of Things
—
James Wisnowski, Adsurgo LLC ; Andrew Karl, Adsurgo LLC
9:50 AM
Psychographic Market Segmentation with Very Large Number of Behavioral Factors
—
Atreyee Majumder, Michigan State University ; Tapabrata Maiti, Michigan State University
10:05 AM
Aggregate Propensity Matching in Market Research
—
Kurt Pflughoeft, MaritzCX ; Sharon Alberg, MaritzCX ; Kurt Salmela, MaritzCX ; Greg Blevins, MaritzCX
