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Sessions Were Renumbered as of May 19.

CC-W = McCormick Place Convention Center, West Building,   CC-N = McCormick Place Convention Center, North Building
H = Hilton Chicago,   UC= Conference Chicago at University Center
* = applied session       ! = JSM meeting theme

Activity Details

132 Mon, 8/1/2016, 8:30 AM - 10:20 AM CC-W192a
Using Social Media, Text Mining, and Behavioral Data to Improve Marketing — Contributed Papers
Section on Statistics in Marketing
Chair(s): Qian Chen
8:35 AM Social Signal Processing: Building Computational Models of Human Behavior in Digital Environments William Rand, University of Maryland ; David Darmon, Uniformed Services University of the Health Sciences ; Michelle Girvan, University of Maryland
8:50 AM An Online Prediction Framework of Influential Users During Urgent Events on Twitter Hechao Sun
9:05 AM Room for Improvement: Aspect-Specific Statistical Opinion-Mining of Online Hotel Reviews Lynd Bacon, LBA/Northwestern University
9:35 AM Competitive Intelligence: Text Mining Unstructured Data from the Internet of Things James Wisnowski, Adsurgo LLC ; Andrew Karl, Adsurgo LLC
9:50 AM Psychographic Market Segmentation with Very Large Number of Behavioral Factors Atreyee Majumder, Michigan State University ; Tapabrata Maiti, Michigan State University
10:05 AM Aggregate Propensity Matching in Market Research Kurt Pflughoeft, MaritzCX ; Sharon Alberg, MaritzCX ; Kurt Salmela, MaritzCX ; Greg Blevins, MaritzCX
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