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Abstract:
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With a large variety of statistical methods, tremendous amount of transactional data and behavioral information being captured, "The aim of marketing is to know and understand the customer so well that the product or service fits him/her and sells itself" is no longer just a good saying. It has become an actionable guidance for Statisticians in marketing. I will discuss how to use statistical techniques to challenge assumptions, segment population, forecast sales, spot trends, and eventually understand our customers well enough to sell, as well as what makes the role of a statistician so unique in marketing environment and what we can do to embrace the opportunities and challenges.
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