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Abstract:
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Cognitive interviewing is a well-established qualitative method for questionnaire development, testing, and evaluation. However, less attention has been paid to analysis of data obtained through the conduct of cognitive testing. Recently, Willis (2015) produced a book devoted to analysis, and several presentations (e.g., a DC-AAPOR seminar and at the 2015 European Survey Research Association meeting) have have touched on this topic. At this point, convening a meeting of experts who have interest and experience in the use of well-defined, reliable analysis procedures would be useful in establishing the state-of-the-science; in reviewing the variety of current practices; and in identifying a research agenda for further developing, evaluating, and promoting analysis procedures. This roundtable will address this need and provide an appropriate forum for attendees to focus on this vital topic.
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