JSM 2015 Preliminary Program

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Legend: Washington State Convention Center = CC, Sheraton Seattle = S, Grand Hyatt = GH and The Conference Center = TCC
* = applied session       ! = JSM meeting theme

Activity Details
436 * Tue, 8/11/2015, 2:00 PM - 3:50 PM TCC-101
Media Metrics — Contributed Papers
Section on Statistics in Marketing , Committee on Applied Statisticians
Chair(s): Michael Baker, Nielsen
2:05 PM Optimal Internet Media Selection — Courtney Paulson ; Gareth James, University of Southern California ; Lan Luo, University of Southern California
2:20 PM How Social Media Can Improve Donation Campaigns — Chen Wang, University of Maryland ; William Rand, University of Maryland ; Shawn Mankad, University of Maryland
2:35 PM Optimization and Clustering for Mobile Offer--Targeting Campaigns — Alex Zolot, HERE
2:50 PM A Case Study on the Effectiveness of Facebook Advertising to College Students — Margaretha Hsu, Shippensburg University ; April Bailey, St. Petersburg College
3:05 PM Cross-Panel Imputation — Yunting Sun, Google
3:20 PM The Impact of Audience Imputation on Standard Errors of TV Ratings — Lukasz Chmura ; Scott Bell, Nielsen ; Victoria Tsay, Nielsen
3:35 PM Business Analytics in Telecommunication Marketing: A Case Study —




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