JSM 2015 Online Program

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Legend: Washington State Convention Center = CC, Sheraton Seattle = S, Grand Hyatt = GH and The Conference Center = TCC
* = applied session       ! = JSM meeting theme

Activity Details

CE_04C Sat, 8/8/2015, 8:30 AM - 5:00 PM S-Grand Ballroom B
Statistical Issues in Online Experimentation (ADDED FEE) — Professional Development Continuing Education Course
Large websites such as Google, Amazon, Facebook, Yahoo!, Bing, and many others run tens of thousands of statistically valid experiments every year to test changes to their sites. Medium-sized and smaller sites also are learning the importance of testing changes to their sites. We will discuss the statistical and technical issues specific to running experiments in this space and present open issues for researchers. Topics we will cover include application of standard statistical experimentation principles to online testing, parametric and nonparametric methods, Bayesian analysis, testing for interactions among concurrent experiments, multiarm bandit testing and adaptive traffic allocation, A/A and diagnostic tests, common experimentation platforms for conducting experiments, best practices for online experimentation, and common traps and pitfalls to avoid. At the conclusion of this course, attendees will have the statistical information they need to successfully conduct valid experiments on the web. We also will give researchers open problems to be solved.
Instructor(s): Roger Longbotham, Process Performance Management, Alex Deng, Microsoft

For program information, contact the JSM Registration Department or phone (888) 231-3473.

For Professional Development information, contact the Education Department.

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