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228 * ! | Mon, 8/10/2015, 2:00 PM - 3:50 PM | CC-203 | |
Big Data of Customer Analytics in the Era of Social Media — Invited Papers | |||
Section on Statistics in Marketing , Statistics in Business Schools Interest Group , Government Statistics Section , Business and Economic Statistics Section | |||
Organizer(s): Yulia R. Gel, The University of Texas at Dallas, Vyacheslav Lyubchich, University of Maryland Center for Environmental Science | |||
Chair(s): Lilia L. Ramirez Ramirez, Instituto Tecnológico Autónomo de México | |||
2:05 PM | Big Data and Customer Analytics in the Era of Social Media — David Stodder, TDWI | ||
2:35 PM | Transaction Attributes and Customer Valuation — Michael Braun, Southern Methodist University ; David Schweidel, Emory University ; Eli Stein, Harvard University | ||
3:05 PM | Customer Intelligence Predictive Models Targeting Customer Attrition in Credit Unions — Vyacheslav Lyubchich, University of Maryland Center for Environmental Science ; Yulia R. Gel, The University of Texas at Dallas | ||
3:35 PM | Floor Discussion |
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