Abstract Details
Activity Number:
|
537
|
Type:
|
Contributed
|
Date/Time:
|
Wednesday, August 12, 2015 : 10:30 AM to 12:20 PM
|
Sponsor:
|
Section on Statistics in Marketing
|
Abstract #316511
|
View Presentation
|
Title:
|
Modern Visualizations for Cluster Partitions
|
Author(s):
|
Ewa Nowakowska* and Joseph Retzer
|
Companies:
|
GfK and Market Probe
|
Keywords:
|
segmentation ;
model selection ;
visualization
|
Abstract:
|
Visualization is an important part of the segmentation process. It is essential not only for evaluation and model selection but also for communicating results to clients. However, as data size and complexity increases it becomes challenging and traditional approaches often cease to suffice. Also, new tools become available that allow for interaction with the results rather than for mere static summary of the findings. This presentation discusses and illustrates several approaches for evaluating and visualizing data partitions. Modern approaches are contrasted with traditional methods and use cases are shown for both. Graphical examples include parallel coordinate plots, migration charts, chord diagrams etc. They use a variety of software solutions including R and JavaScript. The challenge of making visualizations interactive is also addressed and an example of a cloud-based interactive visualization is given.
|
Authors who are presenting talks have a * after their name.
Back to the full JSM 2015 program
|
For program information, contact the JSM Registration Department or phone (888) 231-3473.
For Professional Development information, contact the Education Department.
The views expressed here are those of the individual authors and not necessarily those of the JSM sponsors, their officers, or their staff.
2015 JSM Online Program Home
ASA Meetings Department
732 North Washington Street, Alexandria, VA 22314
(703) 684-1221 • meetings@amstat.org
Copyright © American Statistical Association.