JSM 2011 Online Program
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Activity Details
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395 * | Tue, 8/2/2011, 2:00 PM - 3:50 PM | CC-A105 | |
Advanced Statistical Method for Marketing Research — Topic Contributed Papers | |||
Section on Statistics and Marketing , Section for Statistical Programmers and Analysts | |||
Organizer(s): Ewa Nowakowska, GfK Polonia | |||
Chair(s): Ewa Nowakowska, GfK Polonia | |||
2:05 PM | Demography, Geography, and Marketing: Telmar CentabĀ® - The Largest U.S. Census-Based Study from Telmar. Media and Marketing Studies Can Now Be Cross-Tabbed at Custom Geographic Levels — Igor Mandel, Telmar Group Inc. | ||
2:25 PM | Implications of Using Survey Routers in Marketing Research — Shon Magnan, GfK Custom Research North America | ||
2:45 PM | Simple Pricing Models with Monotonicity Constraints in Marketing Research — Joseph Retzer, MarketTools Inc. ; Patrick St. John , MarketTools Inc. | ||
3:05 PM | Causal Inferences with Linear Matching — Volker Bosch, GfK SE | ||
3:25 PM | Dual PLS Analysis — Stan Lipovetsky, GfK Custom Research North America | ||
3:45 PM | Floor Discussion |
2011 JSM Online Program Home
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