JSM 2011 Online Program

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395 *	Tue, 8/2/2011, 2:00 PM - 3:50 PM	CC-A105
Advanced Statistical Method for Marketing Research — Topic Contributed Papers
Section on Statistics and Marketing , Section for Statistical Programmers and Analysts
Organizer(s): Ewa Nowakowska, GfK Polonia
Chair(s): Ewa Nowakowska, GfK Polonia
2:05 PM	Demography, Geography, and Marketing: Telmar Centab® - The Largest U.S. Census-Based Study from Telmar. Media and Marketing Studies Can Now Be Cross-Tabbed at Custom Geographic Levels — Igor Mandel, Telmar Group Inc.
2:25 PM	Implications of Using Survey Routers in Marketing Research — Shon Magnan, GfK Custom Research North America
2:45 PM	Simple Pricing Models with Monotonicity Constraints in Marketing Research — Joseph Retzer, MarketTools Inc. ; Patrick St. John , MarketTools Inc.
3:05 PM	Causal Inferences with Linear Matching — Volker Bosch, GfK SE
3:25 PM	Dual PLS Analysis — Stan Lipovetsky, GfK Custom Research North America
3:45 PM	Floor Discussion

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