JSM 2011 Online Program
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Activity Details
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448 ! | Wed, 8/3/2011, 8:30 AM - 10:20 AM | CC-B218 | |
Statistics: The Secret Weapon of Successful Web Giants — Invited Papers | |||
Section on Statistics and Marketing , International Chinese Statistical Association , Section on Statistical Computing | |||
Organizer(s): Marianna Dizik, Google Inc. | |||
Chair(s): Marianna Dizik, Google Inc. | |||
8:35 AM | Conditional Regression Models — William D. Heavlin, Google Inc. | ||
9:00 AM | The Effectiveness of Display Ads — Tim Hesterberg, Google Inc. ; Diane Lambert, Google Inc. ; David X. Chan, Google Inc. ; Or Gershony, Google Inc. ; Rong Ge, Google Inc. | ||
9:25 AM | Measuring Ad Effectiveness Using Continuous Geo Experiments — Jon Vaver, Google Inc. ; Deepak Kumar, Google Inc. ; Jim Koehler, Google Inc. | ||
9:50 AM | When Less Is More and More Is More: Proximity and Repetition in Online Display Retail Advertising in a Large-Scale Field Experiment on Yahoo! — Randall A. Lewis, Yahoo Research ; David H. Reiley, Yahoo Research ; Garrett A. Johnson, Northwestern University | ||
10:15 AM | Floor Discussion |
2011 JSM Online Program Home
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