JSM 2011 Online Program
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Activity Details
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604 * | Thu, 8/4/2011, 8:30 AM - 10:20 AM | CC-B116 | |
Travel Award Presentation — Topic Contributed Papers | |||
Section on Statistics and Marketing | |||
Organizer(s): Sam Hui, New York University | |||
Chair(s): Oded Netzei, Columbia University | |||
8:35 AM | A Satisficing Choice Model — Peter Stuettgen, Carnegie Mellon University | ||
8:55 AM | Multi-Platform Media Consumption Research: A Study on World Cup Audience — Pengyuan Wang, University of Pennsylvania ; Elea McDonnell Feit, University of Pennsylvania ; Eric Bradlow, University of Pennsylvania ; Peter Fader, University of Pennsylvania | ||
9:15 AM | Sequential Choice Designs to Estimate the Heterogeneity Distribution of Willingness-to-Pay — Vishva Danthurebandara, Katholieke Universiteit Leuven | ||
9:35 AM | Would 'False' Promotions Be Profitable? Evidence from Experimental Data — Yiting Deng, Duke University | ||
9:55 AM | Discussant: Sam Hui, New York University | ||
10:15 AM | Floor Discussion |
2011 JSM Online Program Home
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