JSM 2011 Online Program

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Activity Details


145 * ! Mon, 8/1/2011, 10:30 AM - 12:20 PM CC-A108/109
Social Media in Marketing — Invited Papers
Section on Statistics and Marketing , Section on Statistical Computing
Organizer(s): David A. Schweidel, University of Wisconsin at Madison
Chair(s): Sam Hui, New York University
10:35 AM Online Product Opinions: Incidence, Evaluation, and Evolution Wendy Moe, University of Maryland ; David A. Schweidel, University of Wisconsin at Madison
11:05 AM Listening in on Online Conversations: Measuring Consumer Sentiment with Social Media David A. Schweidel, University of Wisconsin at Madison ; Wendy Moe, University of Maryland
11:35 AM Repeat Purchasing in a Social Network Setting Peter Fader, University of Pennsylvania ; Eric Schwartz, University of Pennsylvania ; Renana Peres, Hebrew University
12:05 PM Floor Discussion



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