JSM 2011 Online Program
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Activity Details
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145 * ! | Mon, 8/1/2011, 10:30 AM - 12:20 PM | CC-A108/109 | |
Social Media in Marketing — Invited Papers | |||
Section on Statistics and Marketing , Section on Statistical Computing | |||
Organizer(s): David A. Schweidel, University of Wisconsin at Madison | |||
Chair(s): Sam Hui, New York University | |||
10:35 AM | Online Product Opinions: Incidence, Evaluation, and Evolution — Wendy Moe, University of Maryland ; David A. Schweidel, University of Wisconsin at Madison | ||
11:05 AM | Listening in on Online Conversations: Measuring Consumer Sentiment with Social Media — David A. Schweidel, University of Wisconsin at Madison ; Wendy Moe, University of Maryland | ||
11:35 AM | Repeat Purchasing in a Social Network Setting — Peter Fader, University of Pennsylvania ; Eric Schwartz, University of Pennsylvania ; Renana Peres, Hebrew University | ||
12:05 PM | Floor Discussion |
2011 JSM Online Program Home
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