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Abstract Details
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Activity Number:
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161
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Type:
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Topic Contributed
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Date/Time:
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Monday, August 1, 2011 : 10:30 AM to 12:20 PM
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Sponsor:
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Business and Economic Statistics Section
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| Abstract - #303116 |
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Title:
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Testing At Capital One Auto Finance
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Author(s):
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Rose Brunner*+ and Leonard Roseman
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Companies:
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Capital One Financial and Capital One Financial
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Address:
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, , ,
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Keywords:
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Abstract:
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The Capital One Auto Finance (COAF) Price Plus test aimed to reveal how three critical profitability factors drive dealer behavior in auto finance, for the purpose of expanding thin margins in this competitive arena. The test has several interesting features including a split plot design, unbalanced sampling due to cost constraints, power limitations and computations, concurrent testing, and early shut-down of some high-cost treatment combinations. In this session, we will outline the critical business dynamics and provide overview of how the technical issues were addressed.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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