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Abstract Details
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Activity Number:
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161
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Type:
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Topic Contributed
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Date/Time:
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Monday, August 1, 2011 : 10:30 AM to 12:20 PM
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Sponsor:
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Business and Economic Statistics Section
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| Abstract - #302989 |
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Title:
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Do You Know, or Do You Think You Know? Creating a Testing Culture at State Farm
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Author(s):
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Andrew Pulkstenis*+
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Companies:
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State Farm Insurance
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Address:
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1512 Beaver Lake Drive, Mahomet, IL, 61853,
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Keywords:
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DOE ;
experiment ;
testing ;
business analytics ;
design
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Abstract:
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"Analytics" is the new buzzword in business, but even analytic firms are underusing or neglecting the powerful tool of designed experiments. I will share what I've been doing at State Farm over the past year to move our firm from minimal business experimentation to a more ambitious testing culture, as well as provide a step-by-step guide on how one can change or create a testing culture in their firm. I'll share a real example from State Farm's online presence, and close by discussing the comprehensive optimization effort this success has kicked off for 2011. The presentation will provide some tangible takeaways for the practitioners in the crowd who desire to improve their own strategies through designed experiments.
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The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
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