JSM 2011 Online Program

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Abstract Details

Activity Number: 542
Type: Roundtables
Date/Time: Wednesday, August 3, 2011 : 12:30 PM to 1:50 PM
Sponsor: Section on Survey Research Methods
Abstract - #300648
Title: The General Social Survey (GSS) and the Methodology for Studying Societal Change
Author(s): Tom W. Smith*+
Companies: NORC at the The University of Chicago
Address: 1155 East 60th Street, Chicago, IL, 60637,
Keywords: Reliability ; Validity ; Measurent artifacts ; Survey methodology ; Societal trends ; Social indicators
Abstract:

The GSS has been tracking societal trends since 1972. It has measured changes in over 1,000 attitudinal, behavioral, and demographic variables. In carrying out this widespread social indicators monitoring, the GSS has developed both theoretical and applied approaches for maximizing the reliability and validity of trends and minimizing the occurrence of measurement artifacts. We will draw on specific GSS experience to illustrate the do's and don't of studying societal change.


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