JSM 2011 Online Program

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Abstract Details

Activity Number: 491
Type: Invited
Date/Time: Wednesday, August 3, 2011 : 10:30 AM to 12:20 PM
Sponsor: Section on Statistical Computing
Abstract - #300237
Title: Bayesian hierarchical models for recommender systems at Yahoo!
Author(s): Deepak Agarwal and Liang Zhang*+
Companies: Yahoo Research
Address: 4401 Great America parkway, Santa Clara, CA, 95054,
Keywords: computation advertising ; spike and slab prior ; Gamma-Poisson ; multi-level hierarchical model ; map-reduce ; ad exchange
Abstract:

We consider the problem of algorithmically recommending items to users who visit Yahoo!. We start from introducing the general background of Yahoo! recommender systems and the map-reduce distributed computing framework. We then show several variations of the Bayesian hierarchical models that provide state-of-the-art performance for users and items with large enough data, and also good performance for new users and new items through a flexible regression model prior on their features. Our model fitting algorithms also combine well with the map-reduce framework that allows us to build user/item profiles on extremely large data sets.


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