This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Activity Details
| 683 | Thu, 8/5/2010, 10:30 AM - 12:20 PM | CC-18 (East) |
| Statistical Methods and Applications in Marketing — Contributed Papers | ||
| Section on Statistics and Marketing | ||
| Chair(s): Lynd Bacon, Loma Buena Associates | ||
| 10:35 AM | A Family of Enhanced Ridge Regressions in Comparison with Adjusted Shapley Model — Stan Lipovetsky, GfK Custom Research North America | |
| 10:50 AM | Identifying Groups: A Comparison of Segmentation Methodologies — Sam Woolford, Bentley University ; Abdolreza Eshghi, Bentley University ; Dominique Haughton, Bentley University ; Pascal Legrand, Group ESC-Clermont-CRCGM ; Maria Skaletsky, Bentley University | |
| 11:05 AM | Analysis of Discrete Choice Models with Latent Variable in Unobserved Component of Utility — Woosuk Kim, University of Cincinnati ; Seongho Song, University of Cincinnati ; Young Seuk Cho, Pusan National University | |
| 11:20 AM | A Hierarchical Bayesian Model for the Analysis of Customer Choice Data — Zhe Chen, Penn State ; Duncan K.H. Fong, Penn State | |
| 11:35 AM | Reducing Choice Set Sizes for Factorial Plans — Pallavi Chitturi, Temple University ; Jing Chen, Temple University | |
| 11:50 AM | Assessing Clusterability in a Model-Based Framework — Ewa Nowakowska, GfK Polonia | |
| 12:05 PM | Floor Discussion | |
2010 JSM Online Program Home
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