This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Activity Details
590 | Wed, 8/4/2010, 2:00 PM - 3:50 PM | CC-18 (East) |
Statistical Challenges in Online Marketing — Contributed Papers | ||
Section on Statistics and Marketing , Social Statistics Section | ||
Chair(s): David Reiley, Yahoo! Research | ||
2:05 PM | Involvement Trajectories on a Social Media Platform — Lynd Bacon, Loma Buena Associates ; Peter Lenk, University of Michigan ; Danielle Murray, Shutterfly, Inc. | |
2:20 PM | Method for Summarizing User Segments Click and Conversion Responses to Internet Advertising and Its Applications — Jaimyoung Kwon, AOL Advertising ; Benjamin Jackson, AOL Advertising ; Rohan Mehta, AOL Advertising ; Marius Holtan, AOL Advertising | |
2:35 PM | On Net Lift in a (Direct) Marketing Environment — Leonardo Auslender, SAS Institute | |
2:50 PM | Preference Evolution in a Social Network — Jing Wang, University of Michigan ; Anocha Aribarg, University of Michigan ; Yves F. Atchade, University of Michigan | |
3:05 PM | Online Experimentation: Principles and Practice — Roger Longbotham, Microsoft Corporation ; Ji Chen, Microsoft Corporation ; Justin Wang, Microsoft Corporation | |
3:20 PM | Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo! — David Reiley, Yahoo! Research ; Randall Lewis, Yahoo! Research | |
3:35 PM | Floor Discussion |
2010 JSM Online Program Home
For information, contact jsm@amstat.org or phone (888) 231-3473.
If you have questions about the Continuing Education program, please contact the Education Department.