This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Abstract Details
Activity Number:
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141
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Type:
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Contributed
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Date/Time:
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Monday, August 2, 2010 : 8:30 AM to 10:20 AM
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Sponsor:
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Section on Survey Research Methods
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Abstract - #307068 |
Title:
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The Effects of a Mixed-Mode Experiment on Response Rates and Nonresponse Bias in a Survey of Physicians
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Author(s):
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Emily McFarlane Geisen*+ and Joseph Murphy and Murrey G. Olmsted and Jessica Severance
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Companies:
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RTI International and RTI International and RTI International and RTI International
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Address:
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3040 E Cornwallis Road, Research Triangle Park, NC, 27703, USA
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Keywords:
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mixed-mode ;
mail ;
physicians ;
nonresponse bias ;
response rates
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Abstract:
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In a mixed-mode experiment conducted as part of a mail survey of physicians for the U.S. News & World Report America's Best Hospitals rankings, we found that providing physicians with the option of completing the survey online did not improve responses rates to a mailed survey (McFarlane et al. 2009) overall. In addition to exploring the effect on response rates, we are interested in exploring the effect of the mixed-mode experiment on nonresponse bias. In previous years of the survey females, older physicians, and certain specialists were less likely to respond creating a potential for nonresponse bias. In this paper, we examine whether the mixed-mode experiment affected the response rate for these subgroups differently and whether survey responses differed by mode of respondent.
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