This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Abstract Details
Activity Number:
|
423
|
Type:
|
Contributed
|
Date/Time:
|
Tuesday, August 3, 2010 : 2:00 PM to 3:50 PM
|
Sponsor:
|
Business and Economic Statistics Section
|
Abstract - #306984 |
Title:
|
Valuing Markets Using Linear Mixed Effects Models
|
Author(s):
|
Jennifer J. Huang*+ and Choongsoon Bae and Jim Koehler
|
Companies:
|
Google and Google and Google
|
Address:
|
1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW, CA, 94043, USA
|
Keywords:
|
Linear Mixed-Effects
|
Abstract:
|
New services, features or products when introduced into a market can increase total sales by gaining market share from competitors and/or by growing the entire market. In this paper, we use linear mixed-effects models to estimate growth of market and market distribution (where users are not locked into a provider) to quantify the total impact on sales. The model is illustrated using the introduction of Google Android phones into the mobile phone market, and a method to determine confidence intervals of these estimates is also provided in this paper.
|
The address information is for the authors that have a + after their name.
Authors who are presenting talks have a * after their name.
Back to the full JSM 2010 program
|
2010 JSM Online Program Home
For information, contact jsm@amstat.org or phone (888) 231-3473.
If you have questions about the Continuing Education program, please contact the Education Department.