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Activity Number: 38
Type: Contributed
Date/Time: Sunday, August 2, 2009 : 2:00 PM to 3:50 PM
Sponsor: Business and Economic Statistics Section
Abstract - #305179
Title: Data Analysis of Retail Banking Transactions Combined with Geographic Information
Author(s): Wenjun Yin*+ and Li Xia and Ming Xie and Jin Dong
Companies: IBM and IBM China Research Laboratory and IBM China Research Laboratory and IBM China Research Laboratory
Address: Building 19, Zhongguancun Software Park, Beijing, International, 100193, China
Keywords: Banking transactions ; geographic information system ; spatial data analysis
Abstract:

Data analysis of transactions is an important work for retail banks. In this paper, we discuss the transactions data analysis of one of the largest banks in China. The transaction data are analyzed combined with the geographic information system (GIS). The geographic information, such as the geographic distribution of customers and bank branches, can also be analyzed with the transaction data together. The analysis results including the correlation analysis of different kinds of transactions, the geographic distribution of transactions, the relationship between transactions and geographic entities, etc, are presented in this paper. These analysis results are helpful for banks to clearly understand their business and customers.

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